To address this problem, Google has already rolled out other payment options over the years - like support for eWallets, UPI in India, and carrier billing, for example.
Lack of access to credit is one of many reasons why users in emerging markets gravitate towards free-to-play and ad-supported games and applications, instead of paid downloads and in-app purchases. The company today announced it’s launching “pending transactions,” which offers users different ways to pay that don’t require a credit card or any other traditional form of online payment. Now, Google is aiming to narrow the revenue gap by introducing a new way for users in emerging markets to pay for apps: with cash. Today, the Android platform sees more app downloads than iOS, but Apple’s App Store continually dominates in terms of revenue.
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